Clubhub was born from an idea whilst on a stag-do in Benidorm. After hours of traipsing the sunny strip looking for somewhere we actually wanted to go, I started thinking that surely there must be an app which could suggest suitable venues to users based on our personal tastes.
I found that there were a number of bar listing apps available, but none that were proactively working on behalf of the user to match them with their ideal venues.
So, we decided to innovate and I'm proud to say that Clubhub is here and is available to download today.
Not only did we think it was a great idea, but Derby University decided it was too and as a result assisted us with our budget as well as the production of the app. Our initial success however didn't stop there, with our very own developer winning the Work Experience Student of the Year award.
Affirmation of our innovative and revolutionary concept was sought at the recent International Drinks Expo in London in November 2019 where we went on to become finalists. It was clear that there was demand for the idea and as such production was complete and Clubhub was born as you know it today.
Clubhub uses AOM which is a planned approach to scheduling and optimising continuous marketing activities which support customer acquisition and retention. These activities aim to maximise visibility and persuasion during the customer lifecycle.
Clubhub uses location-based marketing which is designed to help businesses plan and implement marketing activities based on consumers' geographic location. At the heart of location-based-marketing is the use of consumer data to display relevant brand messaging to a highly targeted audience.
Real-time marketing is performed to determine an appropriate approach to a particular customer at a particular time and location. Clubhub utilises push notifications to capture the attention of our users in real-time and direct them to venues based on their current location and personal preferences.
Pictured above is, Kevin Lomas, co-founder alongside award winning developer, Andrei-Cosmin Grasu. Also stood next to them is Hugo Gretton, co-founder of Clubhub.
Most Innovative Restaurant and Bar App 2020.
Our goal was to innovate and that, we can gladly say we have done. The success doesn't stop there, this is merely the beginning of the biggest up and coming geofencing nightlife app near you.
See what the Clubhub hype is about
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